Content & campaigns · 2023–present
GHS
Content, interviews and Meta ad campaigns for GHS, three years running.
A volunteer role at a school I didn't attend — started at 16, still running it.
3 years of media & ads
01 — The audience
From zero to 2,000.
There was no account, no format and no audience when I started. I created @ghs.media and built it to over 2,000 followers and 600,000 organic views — before a rupee of ad spend. The content was students speaking on serious subjects and interviews about the school's actual work, not trend-chasing reels.
02 — Film
This Is GHS.
A promotional film for the school.
Directed, written, shot and edited by me.
03 — The Creative Pulse
Exam Season Series.
A five-part student production about exam season — the preparation, the support, the focus, the push and the triumph — opened by its trailer.
Directed, written, shot and edited by me.
The same school, three things
I built the website too. And started the programme.
GHS Website
I designed and built the school's website in 2023 — my first solo build, at 16. It's still live, and it's where every one of these campaigns sent its traffic.
See the GHS websitePortion & Comprehend
A peer-teaching programme I founded at the same school: Cambridge-stream students teaching communication, coding, design, AI and crypto to students who had no other route to it. Two full editions.
See Portion & ComprehendMore work
04 — Paid social
3.2 million impressions for $1,232.
17 Meta campaigns across Instagram and Facebook — admissions drives, school trips, events and student interviews — planned, built and run by me.
Admissions drives
4 campaigns, 1.45 million impressions and 14,470 link clicks — 4,689 of them landing on the school's website — for $459.
The best performer
One admissions campaign alone reached 463,310 people, served 1.13 million impressions and drove 7,767 link clicks at under 3 cents each.
Events, trips and interviews
13 campaigns behind the school's stories — 1.8 million impressions and 9,651 link clicks for $773.
Conversations started
100 message conversations opened with the school through messaging campaigns, at $1.55 each.
Source: Meta Ads Manager, 17 campaigns on @ghs.media. Reach is counted per campaign.